The more the world merges into a global village, the greater the demands on people’s and organizations’ learning ability and willingness to change.
The ability to cope with cultural differences in society and in companies is becoming an ever more necessary basic skill. Cultural diversity is not only a challenge. It also offers the opportunity to expand your own creativity and capacity for innovation. My own experience confirms it: the teams and organizations who make the most of their diversity are the ones who deal with it actively, openly, and with curiosity.
However, cultural difference is not the only aspect of international collaboration that can present an obstacle for companies. Communication and collaboration at a distance, beyond individual locations, are also very demanding, and often very costly. On the other hand: for anyone who takes the challenge seriously, virtual collaboration is a “master class” for communication, cooperation and leadership.
“Again and again I experience how cultural diversity and communication by media at a distance as part of a typical workday are two intertwined issues. That’s why it’s not easy to establish the cause of misunderstandings. Once thing is evident to me:both aspects need attention.”